Whether it’s using online banking, buying a new car, or being involved in health issues such as choosing digital hearing aids, today’s baby boomers are all about taking control and doing things themselves, at their own convenience.
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The members of this generation have the desire and the ability to use the Internet comfortably, allowing them to research hearing aid technology on their own. This is something that separates them from past generations who may have simply gone to their doctors and been handed answers. Baby boomers want to research their medical issues. They have confidence in their own judgment and want to ask questions and be involved in any decisions that need to be made.